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Business Research Methods By Christina Quinlan, William G. Zikmund

Get Free Ebook Business Research Methods By Christina Quinlan, William G. Zikmund

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Sales Rank: #7032581 in Books
Published on: 2015-04-01
Original language: English
Dimensions: 10.83" h x .59" w x 8.54" l, 1.15 pounds
Binding: Paperback
704 pages

Review
1 Introducing Business Research 2 Developing Research Skills 3 Understanding Research Philosophy 4 Understanding Research Ethics 5 Understanding Research Methodology and Design 6 Developing a Research Proposal 7 Reviewing the Literature 8 Understanding Research Methods, Populations and Sampling 9 Using Secondary Data and Archival Sources 10 Using Observation 11 Using Interviews and Focus Groups 12 Using Questionnaires and Scales 13 Managing Data and Introducing Data Analysis 14 Analysing Quantitative Data 15 Analysing Qualitative Data 16 Drawing Conclusions and Presenting Research

About the Author
Dr Christina Quinlan is a social scientist. She has taught research methods to both undergraduate and postgraduate students at Dublin City University for several years. She is interested in both quantitative and qualitative research and she has a particular interest in visual methods Christina published a book on women's experiences of imprisonment in Ireland in 2011 with Irish Academic Press. Her current research interests include: Qualitative and Quantitative Research Methods, Image Based Research, Feminist Research, Media and Communications, Social Control, Prisons and Penality, Narratives of End of Life Experiences, Cross Cultural Communication, Development Issues, Poverty and Marginalized Populations. William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators' Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

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